Our Story

Our Story

Our Family’s Values

When the Monte family founded Deluxe Foods of Aptos almost four decades ago, they had a pretty good idea of the kind of grocery they wanted to build.
First, they offered a wide selection of everyday staples, along with the highest quality meats, seafood and produce. Definitely old school, but in a good way.
Then they took it a step further, with a huge selection of wines, a cheese shop with hundreds of choices, a deli, bakery, floral department, even a Peet’s coffee kiosk. Not to mention over a thousand different specialty food items.
The final piece of their plan was yet another old-school value: Service.
Whether you’ve been living here for generations, or you’re just here on vacation—we treat you like family—with kindness, respect and always with a smile.
Needless to say, the Monte family got it right. It’s why we’ve been the favorite grocery in Aptos for almost 40 years.
So welcome to Deluxe Foods of Aptos. And welcome to the neighborhood.